That’s another entry in itself and will be up at a later date. There is a big thing about this set that I am not a fan of. In the cut-throat world that is online retail though. It’s far more appealing to consumers and will without a doubt sell more merchandise. Youre probably well aware of the basics of using merchandise to drive sales on your e-retail store. This set looks really nice considering these basic tips that I’ve just covered. No Gaps (Pass) – Product is neatly side by side.įacing (Pass) – Product labels are facing forward.įronting (Pass) – No Part of the shelf is visible. The bottom shelf fails the no gaps and fronting test which makes it the worst looking part of the set.
You should not be able to see the part of the shelf that the product sits on. This may not stand out much on a small set like this, but if your 24′ -50′ aisle has these things start looking really unorganized.įacing (Pass) – The product here is facing forwardįronting (Fail) – The whole bottom shelf here is a bit of a mess. The bags along the left hand side look awful as well. Image from No Gaps (Fail) – Notice the box candy on the third shelf down there is a gap on both sides of the middle box. Now that we know the terms let’s look at two different pictures and compare them.
Product pushed back on the shelf is not as visible and is harder to sell, while the opposite holds true if your shelf is fronted. Companies spend money on making their product look good and it’s up to you to show it off.įronting refers to pulling the product up to the very edge of the shelf. Your retail merchandising strategy determines the variety and display of products available for sale in a way that entices customers to make a purchase. Merchandising may be a term synonymous with big corporations, but it’s actually a crucial component of success for your small business. The product should not be at a diagonal on the shelf and the front of the product should be visible. The beginner’s guide to retail merchandising. If your product doesn’t fit exactly then you should leave equal gaps on both sides of the shelf.įacing products is a simple concept, make sure the front or “face” of the product is parallel with the shelf. Unfortunately that is not always the case. This of course assumes your product fits exactly on the width of the shelf. A smile with teeth that has gaps does not look as pretty as a smile with perfectly lined up teeth. The easiest comparison I can make are the teeth in a smile. When you’re stocking merchandise on your shelves there should be no gaps between the products. The first important step in retail merchandising is establishing working relationships with manufacturers who will provide the goods or services that are ultimately sold by the retailer.
A nicely merchandised shelf of chicken noodle soup won’t look as appealing as a model selling clothing, but you will sell more soup. Retail merchandising is the process used to conduct retail sales. The saying “pretty sells” applies to almost everything in life, that includes groceries. These are some of the most basic and important concepts for merchandising.
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